鳄鱼皮制品(中国鳄鱼皮制品市场前景调查分析报告)品牌的认知水平有着明显的地域差异,品牌在经济发达地区的认知水平较高,而在经济较落后地区的认知水平很低。鳄鱼皮制品品牌的认知水平较高的城市主要是设有品牌专卖店的城市,如北京、上海、深圳、杭州、沈阳、成都、南京等城市。
我国主要城市市场对主要鳄鱼皮制品品牌的认知水平
|
Louis Vuitton |
Chanel |
Gucci |
Dunhill |
Prada |
Burberry |
Fendi |
北京 |
89.6% |
82.5% |
81.5% |
76.3% |
82.7% |
73.1% |
69.9% |
上海 |
91.6% |
83.4% |
79.6% |
74.3% |
85.2% |
76.1% |
68.4% |
深圳 |
82.6% |
80.9% |
81.4% |
72.8% |
79.6% |
70.2% |
65.4% |
杭州 |
78.2% |
74.5% |
69.2% |
63.4% |
69.9% |
58.1% |
63.8% |
沈阳 |
72.3% |
73.6% |
67.2% |
60.1% |
73.5% |
61.7% |
54.6% |
成都 |
70.4% |
72.1% |
64.3% |
58.2% |
68.3% |
54.2% |
49.8% |
南京 |
73.6% |
72.8% |
68.7% |
50.2% |
63.9% |
49.2% |
43.1% |